Latest News from Glasses 2 you
Index
G2U switch to HSBC Secure e-payments
HSBC has long been the leader in online secure payments. They
are the instigators that all others follow. Because of this, we
at glasses2you decided to switch our payment service provider to
HSBC to make sure that you, our customers, have the very best security
available for making payments online. Not only does HSBC e-payments
offer the best in security for you but it also offers a very easy
to use, no fuss interface so that making your purchase with us
at glasses2you is as easy and safe as it can be.
Glasses2you launches a state of the art online breakthrough!
After nine months of development and an investment cost of £48,000,
our technical team have developed and now delivered a state of
the art breakthrough with the launch of our brand new Virtual Mirror.
After endless hours of development and testing with our technical
team and high street opticians we are proud to release our Virtual
Mirror (patent pending) online!
Unlike other ‘try on your glasses’ devices offered
by our online competitors, our Virtual Mirror is the only device
that allows you to upload your own photograph (or choose from our
pre selected photos) and try your glasses on and for them to
be perfectly in scale with the size of your head. As a result,
what you see is an exact representation of what the glasses will
look like! Other sites do have Mirrors but they allow you to resize
your face and the glasses which makes the exercise pointless. With
such devices you can make any pair of glasses look good on you
which is all very well until you receive them. The difference is
that our Mirror tells the truth!
With this technology we can also take a measurement
from the centre line of your nose to each pupil and then the distance
from your pupil to the bottom of the frame so that you can now
order Varifocals online too!
To help you make your decision on whether a frame suits you or
not, the mirror allows you to email your family or friends
a picture showing you wearing your frames for their opinion. This
is produced by the Mirror when a user presses the ‘take a
snapshot’ button.
Above all, the added advantage with the Virtual mirror is
that it is extremely easy to use – Please, try it!
Glasses2you expansion plans
Due to the success of the business and the very positive feedback
from you our loyal customers, we are investing circa £200,000
in the business over the next six months to continually differentiate
our products and services that we pass on to you.
We will be launching the business into overseas markets as far
away as Australia!
We will be increasing our designer range of glasses and also offering
a full range of Sunglasses at more than competitive prices.
2008 will also see the launch of our own branded contact lenses
and others which will also be state of the art due to technological
advancements recently achieved in the United States.
Our glazing laboratory will also be expanded during 2008 to achieve
the additional volume requirements and further reduce lead times
to ensure you receive your glasses even quicker.
In addition there are other exciting developments underway which
we can’t disclose at this time due to our competitors wanting
to copy our ideas.
Glasses2you launch new web site
In line with the launch of the new Virtual Mirror we decided that
it would also be a good opportunity to revamp the web site and
make improvements to improve our customer's experience. The
site has new improved navigation and uses a lot more CSS making
the site quicker to download. It has a fresh new look that is less
cluttered and pleasing to the eye.
We have also created a tools console to aid a customer's search
in finding their perfect glasses. Our search machine allows you
to search for glasses that are the same dimensions as the ones
you currently wear. You can also search by colour, price or key
words to find what you're looking for. This along with the 'Choose
by range' feature and the 'Virtual Mirror' tool we think that you
will find searching for your perfect glasses a doddle on our new
improved web site.
Community Support
We strongly believe that giving back some of our success to the
community is paramount to the future development of our business.
We are currently sponsoring community Football teams and Tennis
coaching for children and have future plans to donate money to
various charities.
Overseas support
As you may be already aware many third world countries find it
impossible to satisfy the needs of their people with prescription
glasses. We will be launching our ‘let them see for themselves’ campaign
in the near future. Your support with this initiative will be vital
as we will need your old pairs of glasses to help. Obviously this
needs to be at no financial cost to you our customers so watch
this space for information.
Finally
Another big thank you to you all for ensuring the continued growth
and success of the business. The endless feedback and testimonials
we receive from you on a daily basis are vitally important to us.
Russ and the customer care team really do put a lot of effort into
servicing our customers and it is great to see and read the positive
feedback as a result.
If you feel we could further improve our level of service or have
any ideas how we could further improve our business please feel free
to contact us on customerservices@glasses2you.com or
call and speak to one of the team on 0845 22
22 242. (Calls charged
at Local rates) Any ideas adopted will be rewarded as part of our
continuous improvement program.
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